Wednesday, 7 November 2012

Adaptive Path Co-Founder and UX Designer Jesse James Garrett interviewed...

The potential power of a good User Experience (UX) design is an area not very well understood by marketers and hence one of the most neglected part of marketing. It has the power to influence what customers feel, do and most importantly say about a brand.  A good user experience based on understanding consumer behavior and psychology has the potential to improve service and also overall customer relationships.  

Watch this video to get a first hand understanding from the UX design guru himself.

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