Thursday, 30 May 2013

137 million Indians connected online

Once again Mary Meeker is back with her insights and facts about the Internet and Mobile. 

Here are some interesting findings: 

Internet in India
  • 137 million users 
  • 26% Y/ Y growth 
  • 11% penetration 

  • 67 million smartphone users
  • 52% Year on Year growth 
  • 6% penetration 
Other interesting facts

Mobile internet access has surpassed PC access in China 
  • Internet access through PC has declined from 96% (2006) to 71%. 
  • Internet access via mobile phones have jumped to 75% 


South Korea are using their mobiles more than PCs for search 

Tablet shipment has surpassed both, desktops and laptops 

Smartphone users reach out for their phones 150 times a day
  • Text more than call 
  • Checks social media and uses camera almost in equal measures

Technology which is wearable, flyable, drivable and scannable are the latest trends. Move over smartphones and tablets

Read the full report here  

Top secret now available only on Facebook

Hey guys, did you know you can create a secret group on facebook? Well, now you know!

I have been reading a lot of news about teens dropping off facebook. Among a whole host of reasons, privacy is a big one. With more and more parents joining facebook, the teenagers are now switching to good old chat apps such as whatsapp and a whole bunch of new ones which are springing up everyday.

Seeing the trend, Facebook has now incorporated a 'Secret' setting in Groups. Unlike a closed group where anyone can see who is in the group while only members can read the posts, if you use the 'secret' setting, not only are the posts visible only to members but even the members are only visible to members. Which means, if I add a group called Bright Angles and invite 5 friends, only they will know that the group exists and who all are a part of the group.

To set up a secret group - go to the 'Add Group' settings. You will find this on the left side of the screen.

Click on Add Groups and you a screen will pop up asking you for the details: 

Invite the members and hit "secret' as your privacy setting and Bingo! You will be saved from the prying eyes of your digital neighbours. 

Friday, 24 May 2013

Why television shows need to get social

Viacom unveiled the results of ‘When Networks Network’: TV Gets Social’ – a multi country study investigating the relationship between TV ad social media usage. The report uncovered not only what drives viewers to social media but also how their social media activity impacts viewing behavior.

A few interesting finding from the report as reported in Advanced Television:

Social media is replacing TV Guides.
The main reason for people to interact with a network on social media is to get more information about the shows they watch.  
·      44%: stay informed about air dates and times
·      45%: Keep up with the latest show news
·      37%: access exclusive show information
·      36%: view videos of the shows
·      36% : get plot clues

Desire to be a part of the community
Communal factors are the second most common reason for engagement 
·      34%: brand themselves and share taste
·      28%:connect with the show
·      28%: connect with other fans

After ‘liking’ or ‘following’ a show, viewers are 75% more likely to watch that show.

Gaming or interacting with the show through games is also popular
Social media games help drive viewership with around 30% of respondents having gamed before ever watching a show. About half of them reported watching a show more due to the show’s social media game. Game shows, comedy, reality shows come in as the top genre for gaming.

Popular show discovery source
Social media ranked third as a source of show discovery, behind promos and  word of mouth.
70% respondents were likely to watch the live debut of a show that was discovered on social media vs 48% if it was discovered elsewhere.