It’s no secret that the internet has moved from pages to
people. Brands no longer control how they want to be perceived but perceptions
are pretty much shaped by what people have to say about brands. People
influence other people. As far as social
media is concerned, influence is the currency. The ability to measure that
currency is helpful in evaluating one’s effectiveness in social media compared
to others.
Klout does just that. It uses over 35 variables across 12
social media platforms to measure true reach and amplification probability of a
person. The scores range from 1 to 100 with higher scores representing wider
and stronger spheres of influence. Brian Solis observes that some people today
check their klout scores just as investors check their stock prices.
But to be considered a key digital influencer, is it good
enough to have a high Klout score? No, it isn't. Audience will consider the
person a great influencer depending on the content he produces and the content
one wants to be associated with. So instead of just concentrating on collecting
comments and likes, to be a true digital influencer, one must produce content
related to a specific area of interest and the only the power of relevant conversations,
will separate a key digital influencer from a noise maker.
As a marketer, I am truly excited about the future of Klout
scores and the potential it holds in driving the intention economy.
The video here is a conversation between Brian Solis and Joe
Fernandez, the CEO of Klout. Watch it to get a first hand perspective on Klout.
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