Wednesday, 13 March 2013

62 million social media users in Urban India

Business Standard published some interesting stats on India's social media usage. The following points were covered:

  • By December 2012, the number of active social media users in India were 62 million. The number is expected to grow to 66 million by June 2013 
  • College going students and young men form 84% of the social media users base which is about 20.3 million
  • 66% of social media users reside in small town of Urban India. About a quarter of the total user base reside in cities less than 2 lakh population while another 11% are in cities between 2 and 5 lakh population 
  • Social networking often serves as one of the first uses of the internet apart  from the usual such as mails, music and games 
  • As per a survey by IAMAI, 33% of the respondents said that Social Media is their main activity online compared to 32% who voted for mail

With the social media proliferating like wildfire in the smaller cities of India, are marketers taking note? 
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