It’s no secret that the internet has moved from pages to people. Brands no longer control how they want to be perceived but perceptions are pretty much shaped by what people have to say about brands. People influence other people. As far as social media is concerned, influence is the currency. The ability to measure that currency is helpful in evaluating one’s effectiveness in social media compared to others.
Klout does just that. It uses over 35 variables across 12 social media platforms to measure true reach and amplification probability of a person. The scores range from 1 to 100 with higher scores representing wider and stronger spheres of influence. Brian Solis observes that some people today check their klout scores just as investors check their stock prices.
But to be considered a key digital influencer, is it good enough to have a high Klout score? No, it isn't. Audience will consider the person a great influencer depending on the content he produces and the content one wants to be associated with. So instead of just concentrating on collecting comments and likes, to be a true digital influencer, one must produce content related to a specific area of interest and the only the power of relevant conversations, will separate a key digital influencer from a noise maker.
As a marketer, I am truly excited about the future of Klout scores and the potential it holds in driving the intention economy.
The video here is a conversation between Brian Solis and Joe Fernandez, the CEO of Klout. Watch it to get a first hand perspective on Klout.